Leesa Privacy Policy

Last updated: February 23, 2023

Leesa Sleep LLC (“Leesa Sleep”, the “Company,” “we,” “us,” or “our”) has created this Privacy Policy (“Policy”) to demonstrate our commitment to your privacy.

This Policy explains how we collect, use, and disclose your personal information when you use our website, products, and services (collectively, the “Website”). By using our Website, you consent to the collection, use, and disclosure of your personal information as described in this Policy.

Please note this Website may contain links to other websites. Please be aware that when you access any external links from the Company, these third-party websites may have different privacy policies specific to those sites. Leesa is not responsible for the privacy practices for any such third-party websites. We encourage you to be aware of when you leave the Leesa Website and to read all applicable privacy policies.

Information We Collect

Information is collected from or about you from various sources:

Information You Provide

We collect and store any information you enter on our Website or provide to us in offline contacts we have with you. This information may include:

Personal Information

This includes any personally identifiable information such as:
  • Identifiers. A real name, alias, phone number, postal and email addresses, online identifier, IP address, account credentials or other similar identifiers, and birth date.
  • Categories of Personal Information Listed in Cal. Civ. Code § 1798.80(e)). A name, signature, physical characteristics or description, address, telephone number. Some Personal Information included in this category may overlap with other categories under CCPA/CPRA.
  • Commercial information. Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, order status, product review information, and related information.
  • Information you share during communications with us. Content of email messages, chat sessions, text messages, and phone calls.
  • Audio information. Call recordings when you call our customer service team.
  • Internet or other similar network activity. Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. Information about when and how you access and use our Website, such as the date and time of your visit or use.
  • Location or geolocation data. Device location information when visiting our Website (if your device settings allow the collection of this information).
  • Inferences. Inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences and characteristics.

Registration Forms

If you register for the Website, or for specific events, contests, and newsletters on various areas of the Website, we will generally ask you to provide contact information, and preferences regarding the event or material for which you desire to register. You may, however, visit our Website without registering.

Order Forms

Some areas of the Website may allow you to order products or services, including for a fee. In connection with these transactions, we collect data necessary to complete the transaction and that is furnished by you. This may include contact information, date of birth, e-mail address, telephone number and your credit card number. We may also collect information about gift recipients so that we can fulfil the gift purchase.


At times, you may be asked to complete survey questions that appear on the Website.

Employment Applications

You may submit information related to job opportunities with the Company. Please note that you submission of pre-employment information may be further governed by specific provisions that may appear elsewhere on our Website.

Discussion Forums

We may make chat rooms, forums, message boards, and/or news groups available to our users. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information.


On several screens of our site, you also have an opportunity to communicate with us by E-mail. You may also choose to provide your e-mail address to receive communications from us or third parties.

Information Collected and Stored Automatically

We may also collect your personal information through automated technologies and shared with us when you visit our Website. When you browse our Website, your web browser may also transmit information that we automatically collect such as your IP address, the type of computer, operating system, the Website pages you visit and the time of your visit, and other click-stream data. This information is provided by your browser, which we use to improve the performance of our site.

We may place small data files, called "cookies," in the browser file of your computer's hard drive. These cookies automatically identify your browser to our server whenever you interact with the Website. We use the cookies to record website statistics. Most browsers automatically accept the cookies, but you can usually change your browser setting to prevent the acceptance of cookies. Certain Web pages may not function properly if you choose not to accept cookies.

Types of Cookies

We use the following types of cookies on our Website:

  • Essential Cookies: These cookies are required to make our Website function properly and cannot be turned off in our systems. If you block these cookies, portions of our Website may not function properly.
  • Session Cookies: These cookies are temporary and expire when you close your browser. They are used to remember your preferences and to keep you logged in to our Website.
  • Persistent Cookies: These cookies are stored on your device for a longer period of time. They are used to remember your preferences and to understand how you interact with our Website.
  • Targeted Advertising Cookies: Our advertising providers, including Google and Facebook, use cookies and web pixels to identify and store actions that users take when visiting our Website (such as pages visited and search terms used). These cookies may be set through our Website by our advertising partners. To learn more about the use of this information by our service providers you can visit the Network Advertising Initiative website (http://www.networkadvertising.org/managing/opt_out.asp) or the Digital Advertising Alliance website (http://www.aboutads.info/choices/).

How to Control Cookies

If you wish to opt out of allowing certain cookies, you may do so by changing your browser settings so that cookies from our Website cannot be set. Most browsers allow you to block cookies, delete cookies, or receive a notification when a cookie is set. However, please note that if you block or delete cookies, some features of our Website may not work properly.

Consent to Collection and Use of Your Information

By using this Website, you give your consent that all personal information that may be processed by us and our third parties we use in the manner and for the purposes described within the Policy. If you do not agree to these terms and conditions, do not use our Website.

When you provide your personal information, such as email address, telephone number and postal address, you are giving consent to receive promotional communications from us. If you wish to opt out later and after consent, you may contact us at support@leesa.com with a request to unsubscribe. You may also unsubscribe from commercial communications using the unsubscribe options within the email or SMS communication you receive. Please allow up to 15 days for us to process any unsubscribe requests.

How We Use Your Personal Information

We use your personal information to communicate with you if and when necessary, in connection with your use of our Website, to respond to your questions, or to send you material and information you request. We may use your information to:

  • Personalize your site experience and to allow us to deliver the type of content and product information in which you are most interested.
  • Consider your suggestions.
  • Process your request for materials.
  • Respond to or notify you about updates pertaining to your business with us.
  • Register you for an event, contest, or sweepstakes if you request it. Provide you with e-mail messages and other information regarding upcoming events, new services and general information about our products and services for analytics and to diagnose problems with our Website.
  • Respond to legal requests or for safety purposes, including to maintain the security of our customers, employees, and property, respond to court orders, lawsuits, subpoenas, and government requests, address legal and regulatory compliance.

We may hire third parties to help us collect and analyze such data, and we may share such statistical data with third parties. Again, such statistical data will not specifically identify you or any other user. We use this information to help us make our Website more useful to visitors--to learn about the number of visitors to our website, what part of the Website they are interested in, how long the use the Website, and the types of technology our visitors use.

Disclosing Information to Third Parties

Except in the limited circumstances stated in this paragraph, we do not sell, rent, license, trade or otherwise disclose the personal information of our website visitors to unaffiliated third parties. We may disclose your information to third party service providers who assist us in operating the Website, in presenting or marketing our goods and services to you, or in conducting our business. We may also share such information among our subsidiaries and affiliates as necessary to provide you with the information and services you request or in which you may otherwise be interested. We may disclose information about you when we believe it is necessary to comply with any law, rule, court order, or subpoena, or to enforce our legal rights or the rules of this Website, or to protect our business, property, and operations, or in connection with a sale, acquisition, merger, or other business combination of our business with a third party. We may also disclose nonpersonal identifiable visitor information to other parties for marketing, advertising, or other uses.
Some areas of the Website allow you to conduct e-commerce transactions (orders, purchases, etc.). In connection with these transactions, we collect information furnished by you that is necessary to complete the transaction. This information may be furnished to a third party to facilitate the transaction.
We may also disclose your personal information to third parties in the event of a sale, merger, or other transfer of all or part of our business. In such an event, we will take reasonable steps to ensure that your personal information is protected and used in accordance with this Privacy Policy.


We use Klaviyo for marketing purposes. Klaviyo collects a customer’s email and telephone number when provided, collects information about the products a customer has bought and viewed on the Website, informs us when a customer opens an email sent from Klaviyo on our behalf, and collects other nonidentifiable information. Klaviyo also makes estimations about a customer’s location based on their IP address. When Klaviyo sends out marketing emails on our behalf, Klaviyo informs us as to whether a customer has accepted marketing communications to be sent to them or not and, and we follow the request of the customer.
Klaviyo does not collect a customer’s postal address, sensitive financial information, or their date of birth. Customers who wish to stop receiving marketing communications from us may unsubscribe via a link provided in the email.

Pebble Post

We use Pebble Post for marketing purposes. Pebble Post sends physical marketing leaflets to past and current Leesa Sleep customers. Customers may unsubscribe from these physical mailings at any point by calling our customer service team at 1-8443-353372 or by emailing us at support@leesa.com

Facebook Pixel

We use Facebook Pixel to customize our advertising based on your browsing activity. Facebook Pixel allows your browsing activity to be tracked. Facebook Pixel stores a cookie on your computer to enable us to measure the effectiveness of Facebook ads for statistical and market research purposes. We do not have access to the personal information collected through Facebook Pixel. The information collected via Facebook Pixel, on our Website as well as other websites on which Facebook Pixel is installed, is also stored and processed by Facebook. Facebook may link this information to your Facebook account and also use it for its own promotional purposes in accordance with Facebook's Data Usage Policy. Facebook Pixel also allows Facebook and its partners to show you advertisements on and outside of Facebook. You can opt-out of displaying Facebook ads by visiting your Facebook Ad Settings, and you can clear and control the information third parties share with Facebook in your Off-Facebook Activity page. If you do not have a Facebook account, you can opt-out of Facebook ads through the Digital Advertising Alliance (http://www.aboutads.info/choices/).

Google Analytics

We use Google Analytics to analyze how people interact with our Website. Visit https://policies.google.com/technologies/partner-sites for information about how Google uses the information provided to Google Analytics.

Shopify and Your Financial Information

Shopify Inc.: provides us with the online e-commerce platform and online mechanism to sell products to customers. Some of your personal information is stored through Shopify’s data storage, databases, and the general Shopify application. Your credit card information is never stored on our servers. We understand that Shopify stores your personal identification information on a secure server behind a firewall.
Your personal information is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our website and its service providers. For more insight, you may also want to read Shopify’s Terms of Service or Privacy Policy found at https://www.shopify.com/legal/privacy.

Do Not Track

Our Website does not currently respond to "Do Not Track" (DNT) signals from web browsers. DNT is a privacy preference that users can set in their web browsers to indicate that they do not want certain information about their browsing activity to be collected and shared with third parties. While our Website does not respond to DNT signals, we do provide you with the ability to control the collection and use of your personal information through the privacy settings on our Website.
If you have any questions or concerns about our handling of DNT signals, please contact us at support@leesa.com.

Security of Our Customer Information

Since we are committed to your privacy and security, we have put in place reasonable physical, electronic, and managerial procedures to attempt to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online. However, please remember that no transmission of data over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information that you transmit to us or from us, and you do so at your own risk. When you place an order or access your personal information, we offer the use of a secure server. Once we receive your transmission, we use our best efforts to ensure its security on our systems.

Retention of Customer Information

At Leesa Sleep, we understand the importance of protecting the privacy and security of our users' personal information. We have implemented policies and procedures to ensure that the personal information we collect is only kept for as long as is necessary to fulfil the purposes for which it was collected or as required by law. We retain personal information for the following reasons:

  • To provide our services: We retain personal information to provide the services requested by our users. This information is only kept for as long as it is necessary to fulfil the specific service requested.
  • Legal obligation: We may be required to retain certain personal information for legal or regulatory reasons, such as for tax or audit purposes. In these cases, we will only retain the information for as long as is required by law.
  • Protecting our rights: We may retain personal information for a reasonable period in order to defend against potential legal claims. When we no longer have a valid reason for retaining personal information, we will securely delete or anonymize the data in accordance with our data retention policy.

Children’s Privacy

We recognize the particular importance of protecting privacy where children are involved. We do not knowingly collect, maintain, or use personal information from children under 16 years of age, and our Website is not directed to individuals under the age of 18.
If you are a parent or guardian and believe that your child under the age of 18 has provided personal information to us, please contact us at support@leesa.com with the subject line “COPPA Information Inquiry” , and we will take steps to delete such personal information as soon as possible.

Rights of California Residents (CCPA/CPRA)

As a California resident, you have certain rights regarding the personal information that the Company collects and shares. This section outlines your rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

Please see the Information We Collect and How We Use Your Personal Information sections above for information about the categories of personal information we collect and categories of recipients to which we have disclosed such information over the preceding 12 months.
As a California resident, you have the right to request:

  • To know more about and access your personal information.
  • To receive your personal information in a portable format and to request that Leesa Sleep transfer your personal information to another company.
  • Any corrections of your personal information.
  • The deletion of your personal information.
  • An opt-out of the sale of your personal information by Leesa Sleep.

California’s Shine the Light Law

This law permits California residents to request and receive, once per calendar year and free of charge, information about our sharing of your personal information (if any) with third parties for their own direct marketing use. If you are a California resident and would like to make such a request, please email us at support@leesa.com. In your request, please include your name and attest to the fact that you are a California resident and provide a current California address. We may ask you for additional information to confirm your identity before responding to this request.

Process Used to Verify an Access, Correction, and/or Deletion Request

You will be required to submit information about yourself that Leesa will use to determine if we have information about you. If we are able to locate information about you, then we will fulfill your access, correction and/or deletion request. If we are not able to verify your information, then we may provide you with a report that includes the categories of personal information we collect, use, disclose, and sell or share.
If you are an authorized agent, then you will be required to submit your contact information as well as information about the Leesa customer for whom you are making a request. As an authorized agent you will receive an email confirming that we have received the request along with a second email asking you to fill out a certification form confirming your information and certifying you have the right to make a request on behalf of the Leesa consumer. Once the report is ready, it will be sent to the email or physical address you have given us, depending on the delivery method you choose.
If you would like to exercise any of these rights, please download the form here https://www.leesa.com/forms/personal-information-request-form.pdf and fill out the information required and then call our customer service department at 1-8443-353372. Please note that some of these rights may be limited in certain circumstances, as required by law. Leesa Sleep will not discriminate against you for exercising your privacy rights under the law.
Leesa Sleep is committed to respecting your privacy and protecting your personal information. If you have any questions or concerns, please don't hesitate to reach out to us.

Rights of Nevada Residents

If you are a Nevada consumer, you have the right to request that a company not sell your personal information for monetary consideration to certain other parties.  This right applies even if your personal information is not currently being sold.  If you are a Nevada consumer and wish to exercise this right, please contact us at support@leesa.com.

Rights of Virginia, Colorado, Connecticut and Utah Residents

As a Virginia, Colorado, Connecticut or Utah consumer, you have certain rights regarding the personal information that Leesa Sleep collects and shares including:

  • To know more about, access, and obtain a portable version of your personal information
  • To opt-out of the processing of your personal information for targeted advertising, the sale of your personal information, and certain types of profiling
  • That we correct your personal information that is inaccurate
  • That we delete your personal information

If you would like to exercise any of these rights, please contact us at support@leesa.com. We may need to verify your identity before processing your request. Please note that some of these rights may be limited in certain circumstances, as required by law. Leesa Sleep will not discriminate against you for exercising your privacy rights under the law. Leesa Sleep is committed to respecting your privacy and protecting your personal information. If you have any questions or concerns, please don't hesitate to reach out to us.

International Users of Our Website

Our Website is intended for users located in the United States. If you are accessing our Website from outside United States of America, please be aware that your personal information may be transferred to, stored, and processed in the United States where our servers we use are located, and the database is operated, at our sole discretion.
Please be aware that the data protection and other laws of United States may not be as comprehensive as those in your country/region. We will, however, take all steps reasonably necessary to ensure that your personal information is treated securely and in accordance with this Policy.

Changes to This Policy

We may update this Privacy Policy from time to time. If we make any changes to this Privacy Policy, we will update the "Last Updated" date at the top of this page.

Contact Information

If you have any questions about this Privacy Policy, please contact us.

Leesa Sleep LLC
3200 Pacific Ave
Virginia Beach
United States of America


Contact telephone number:
1844 335 3372